Since the past “recession” of 2007, every now and then the mainstream financial news outlets mention that the price of gold is on a rise. There will, of course be an expert interviewed who will offer an opinion. Being novice to the “gold business” it is not easy to decide whether the person you listen to is trustworthy or not. And if you start researching the subject you will come across these very convincing sounding people with these “unorthodox” ideas about the current financial and political system and they will have their own, very strong opinions. In this kind of environment it is not easy to decide the angle of the different people you hear and their motives. So I have prepared this post, presenting what I believe to be the four archetypes of those who talk about gold in various media.  These four archetypes are those who fall under the stigmatization of “conspiracy theorist”, the mainstream economic advisers, those who actually trade in precious metals and commodities on a daily basis and those who have a vested interest in you buying gold from them. Read more for a more detailed presentation of each archetype.
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